Apple beats Google and Samsung to the title of world's most valuable brand


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Apple's iconic logo has become a cult symbol for technology-lovers worldwide.

And now, for the second year in a row, the Cupertino-based firm has been named the most valuable brand in the world.

The tech giant is worth $119 billion (£80 billion) - or more than the gross domestic product of Cyprus, Kenya, and Estonia combined.

Scroll down for a list of the top 100 

Apple is now worth $119 billion (£80 billion) - or more than the gross domestic product of Cyprus, Kenya, and Estonia combined -  according to Interbrand's Best Global Brands annual report. The Cupertino-based brand's value grew by 21 per cent in just 12 months

Apple is now worth $119 billion (£80 billion) - or more than the gross domestic product of Cyprus, Kenya, and Estonia combined -  according to Interbrand's Best Global Brands annual report. The Cupertino-based brand's value grew by 21 per cent in just 12 months

Apple saw its brand value grow by 21 per cent in just 12 months, according to the annual Interbrand Best Global Brands report.

Its famous logo was created in 1977 by designer Rob Janoff. He created an apple with a bite out of it to prevent people from mistaking it for another fruit.

According to the survey, the second most valuable brand is Google, which rose by 15 per cent to $107 billion (£66.2 billion).

The search giant was followed by Coca-Cola, which was up three per cent to $81.5 billion (£50.4 billion), IBM, which is now valued at $72.2 billion (£44.6 billion), and Microsoft at $45.5 billion (£28.2 billion).

The fastest growing brand of the year was Facebook, increasing its value by 86 per cent in just one year to $14.3 billion (£8.85 billion).

This graphic reveals the top 30 companies listed on the Interbrand study. Amazon is shown as a Top Riser because its value jumped by 25% over the past 12 months to $29.4 billion

This graphic reveals the top 30 companies listed on the Interbrand study. Amazon is shown as a Top Riser because its value jumped by 25% over the past 12 months to $29.4 billion

According to the survey, the second most valuable brand in the world is search giant Google (logo pictured), which rose by 15 per cent to $107 billion (£66.2 billion)

According to the survey, the second most valuable brand in the world is search giant Google (logo pictured), which rose by 15 per cent to $107 billion (£66.2 billion)

The fastest growing brand of the year was Facebook, increasing its value by 86 per cent in just one year to $14.3 billion (£8.85 billion)

The fastest growing brand of the year was Facebook, increasing its value by 86 per cent in just one year to $14.3 billion (£8.85 billion)

Interbrand calculates brand value by looking at a company's financial performance, consumers' 'brand alliance' and 'brand strength analysis'.

Its survey also revealed companies that have taken a major hit this year, including Nokia which fell from 57th to 98th at $4.1 billion (£2.54 billion). 

Chinese firm, Huawei, made it into the top 100 for the first time, at 94th place, with a value of $4.3 billion (£2.66 billion).

The company is a telecommunications and network equipment provider and the third largest smartphone manufacturer in the world - just behind Samsung and Apple.

Google was followed by Coca-Cola (left), which was up 3 per cent to $81.5 billion (£50.4 billion), IBM (right), now valued at $72.2 billion (£44.6 billion) and Microsoft, at $45.5 billion (£28.2 billion)

The survey also revealed companies that have taken a major hit this year, including Nokia which fell from 57th to 98th at $4.1 billion (£2.54 billion). Nintendo was in 100th place, down from 67th in 2013

The survey also revealed companies that have taken a major hit this year, including Nokia which fell from 57th to 98th at $4.1 billion (£2.54 billion). Nintendo was in 100th place, down from 67th in 2013

Overall, the survey was dominated by US brands, with notable exceptions of South Korea's Samsung, which came in 6th, Japan's Toyota at 8th and Germany's Mercedes-Benz at 10th.

A total of 13 companies on the list were technology firms. 

'Apple and Google's meteoric rise to more than $100 billion (£61.87 billion) is truly a testament to the power of brand building,' said Jez Frampton, Interbrand's Global Chief Executive Officer.

Mr Frampton added that the future success of brands will be down to creating a personalised service for customers.

'Brands that seek to lead in the forthcoming Age of You will have to create truly personalised and curated experiences, or what we call 'Mecosystems,' around each and every one of us,' he said.

'Such brands will have to rehumanise the data, uncover genuine insights, and deliver against individual wants, needs, and desires.'

A separate survey released this week found that the iPad has overtaken household names such as McDonalds and Disney to become the number one brand among American 6 and 12-year-olds.

In a separate study released this week, Apple's iPad trumps iconic kid brands such as McDonald's, Toys'R'Us, Nickelodeon, and Disney among American 6 and 12-year-olds

In a separate study released this week, Apple's iPad trumps iconic kid brands such as McDonald's, Toys'R'Us, Nickelodeon, and Disney among American 6 and 12-year-olds

Microsoft is now worth $45.5 billion (£28.2 billion). It maintained its position at fifth on the brand league table

Microsoft is now worth $45.5 billion (£28.2 billion). It maintained its position at fifth on the brand league table

The annual study, conducted by research firm Smarty Pants, ranks more than 250 brands each year.

'iPad's number one status among kids represents the culmination of the 'tablet takeover' – a movement from shared screens and TV network dominance to curated content on personal devices,' said Wynne Tyree, president of Smarty Pants.

'Kids increasingly turn to iPad for games, TV shows, videos, books, homework help and communicating with friends and family.'

In the firm's 2014 study, Apple's iPad trumps iconic kid brands such as McDonald's, Toys'R'Us, Nickelodeon, and Disney.

Kids see the iPad as the all-in-one digital tool, giving them a unique sense of independence, the researchers say.

THE TOP 100 MOST VALUABLE BRANDS IN THE WORLD
2014 RANK 2013 RANK BRAND SECTOR 2014 BRAND VALUE ($billion) % CHANGE
1 1 Apple Technology 118.863 21%
2 2 Google Technology 107.439 15%
3 3 Coca-Cola Beverages 81.563 3%
4 4 IBM Business Services 72.244 -8%
5 5 Microsoft Technology 61.154 3%
6 6 GE Diversified 45.48 -3%
7 8 Samsung Technology 45.462 15%
8 10 Toyota Automotive 42.392 20%
9 7 McDonald's Restaurants 42.254 1%
10 11 Mercedes-Benz Automotive 34.338 8%
11 12 BMW Automotive 34.214 7%
12 9 Intel Technology 34.153 -8%
13 14 Disney Media 32.223 14%
14 13 Cisco Technology 30.936 6%
15 19 Amazon Retail 29.478 25%
16 18 Oracle Technology 25.98 8%
17 15 HP Technology 23.758 -8%
18 16 Gillette FMCG 22.845 -9%
19 17 Louis Vuitton Luxury 22.552 -9%
20 20 Honda Automotive 21.673 17%
21 21 H&M Apparel 21.083 16%
22 24 Nike Sporting Goods 19.875 16%
23 23 American Express Financial Services 19.51 11%
24 22 Pepsi Beverages 19.119 7%
25 25 SAP Technology 17.34 4%
26 26 IKEA Retail 15.885 15%
27 27 UPS Transportation 14.47 5%
28 28 eBay Retail 14.358 9%
29 52 Facebook Technology 14.349 86%
30 29 Pampers FMCG 14.078 8%
31 34 Volkswagen Automotive 13.716 23%
32 30 Kellogg's FMCG 13.442 4%
33 32 HSBC Financial Services 13.142 8%
34 31 Budweiser Alcohol 13.024 3%
35 33 J.P. Morgan Financial Services 12.456 9%
36 36 Zara Apparel 12.126 12%
37 35 Canon Electronics 11.702 6%
38 37 Nescafe Beverages 11.406 7%
39 42 Ford Automotive 10.876 18%
40 43 Hyundai Automotive 10.409 16%
41 38 Gucci Luxury 10.385 2%
42 40 Philips Electronics 10.264 5%
43 39 L'Ore‚al FMCG 10.162 3%
44 41 Accenture Business Services 9.882 4%
45 51 Audi Automotive 9.831 27%
46 54 HermŠs Luxury 8.977 18%
47 44 Goldman Sachs Financial Services 8.758 3%
48 48 Citi Financial Services 8.737 10%
49 45 Siemens Diversified 8.672 2%
50 50 Colgate FMCG 8.215 5%
51 49 Danone FMCG 8.205 3%
52 46 Sony Electronics 8.133 -3%
53 59 AXA Financial Services 8.12 14%
54 56 Nestl‚ FMCG 8 6%
55 63 Allianz Financial Services 7.702 15%
56 65 Nissan Automotive 7.623 23%
57 47 Thomson Reuters Media 7.472 -8%
58 60 Cartier Luxury 7.449 8%
59 55 adidas Sporting Goods 7.378 -2%
60 64 Porsche Automotive 7.171 11%
61 58 Caterpillar Diversified 6.812 -4%
62 62 Xerox Business Services 6.641 -2%
63 71 Morgan Stanley Financial Services 6.334 11%
64 68 Panasonic Electronics 6.303 8%
65 73 Shell Energy 6.288 14%
66 76 3M Diversified 6.177 14%
67 70 Discovery Media 6.143 7%
68 66 KFC Restaurants 6.059 -2%
69 74 Visa Financial Services 5.998 10%
70 72 Prada Luxury 5.977 7%
71 75 Tiffany & Co. Luxury 5.936 9%
72 69 Sprite Beverages 5.646 -3%
73 77 Burberry Luxury 5.594 8%
74 83 Kia Automotive 5.396 15%
75 84 Santander Financial Services 5.382 16%
76 91 Starbucks Restaurants 5.382 22%
77 79 Adobe Technology 5.333 9%
78 81 Johnson & Johnson FMCG 5.194 9%
79 80 John Deere Diversified 5.124 5%
80 78 MTV Media 5.102 2%
81 N/A DHL Transportation 5.084 NEW
82 89 Chevrolet Automotive 5.036 10%
83 88 Ralph Lauren Apparel 4.979 9%
84 85 Duracell FMCG 4.935 6%
85 86 Jack Daniel's Alcohol 4.884 5%
86 82 Johnnie Walker Alcohol 4.842 2%
87 96 Harley-Davidson Automotive 4.772 13%
88 97 MasterCard Financial Services 4.758 13%
89 90 Kleenex FMCG 4.643 5%
90 95 Smirnoff Alcohol 4.609 8%
91 N/A Land Rover Automotive 4.473 NEW
92 N/A FedEx Transportation 4.414 NEW
93 93 Corona Alcohol 4.387 3%
94 N/A Huawei Technology 4.313 NEW
95 92 Heineken Alcohol 4.221 -3%
96 94 Pizza Hut Restaurants 4.196 -2%
97 N/A Hugo Boss Apparel 4.143 NEW
98 57 Nokia Technology 4.138 -44%
99 100 Gap Apparel 4.122 5%
100 67 Nintendo Electronics 4.103 -33%

 



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