YouTube set to launch subscription music service - but indie labels claim Google is 'misusing its power' over deals that could see them banned


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YouTube is set to launch a launch a new subscription music service - but is locked in a major row with independent artists over the plans.

The company acknowledged the plans after being dragged into a public dispute over royalties that will result in the blockade of some independent artists' music videos.

The Google owned video site said in a statement that it is 'adding subscription-based features for music on YouTube' and that 'hundreds of major label and independent artists' have signed on.

Singer Adele, who is signed with Beggars Group's XL Recordings in the U.K., but Sony Music's Columbia label in the U.S. could see her music banned from YouTube in some territories over the deal.

Singer Adele, who is signed with Beggars Group's XL Recordings in the U.K., but Sony Music's Columbia label in the U.S. could see her music banned from YouTube in some territories over the deal.

The paid service, to be launched within a few months, will likely allow playback of videos without ads and allow for offline playback on mobile devices.

That's according to two people familiar with the matter.

The people weren't authorized to speak publicly and spoke on condition of anonymity.

The people also confirmed that a small number of independent artists who had not agreed to new deal terms will have their videos blocked in some countries starting in a few days, even on the free version of YouTube.

YouTube will block the music videos so users of the test version won't be confused about which content they can access for free and with features require payment, the people said.

Allowing free streams of music by certain artists while not offering them on the paid service would erode the value of the paid plan, one person said.

The move also adds pressure on those labels to sign, because not being on YouTube altogether will result in less advertising revenue and exposure.

YouTube has reached deals with all three major music labels — Universal Music Group, Sony Music Entertainment, and Warner Music Group — and many independent labels as a whole representing about 95 percent of all labels, the people said.

Determining which artists are blocked —and where— could be confusing because some indie artists have their music distributed in certain countries by the major labels.

Singer Adele, for instance, is signed with Beggars Group's XL Recordings in the U.K., but Sony Music's Columbia label distributes her music in the U.S.

YouTube has reached deals with all three major music labels ¿ Universal Music Group, Sony Music Entertainment, and Warner Music Group ¿ and many independent labels as a whole representing about 95 percent of all labels, it has been claimed.

YouTube has reached deals with all three major music labels ¿ Universal Music Group, Sony Music Entertainment, and Warner Music Group ¿ and many independent labels as a whole representing about 95 percent of all labels, it has been claimed.

Independent labels are being offered the same per-stream royalty payment as the major labels, but are not offered the same guarantees or advances for the first year.

Independent labels are being offered the same per-stream royalty payment as the major labels, but are not offered the same guarantees or advances for the first year.

Rich Bengloff, president of the American Association of Independent Music, an industry group representing independent labels, said he disagrees with the characterization that only a few labels haven't signed. He argued that independent artists are being treated unfairly simply because they lack market power.

'I'm not very happy, obviously,' he said. 'We're asking to be treated equitably and fairly.'

One person familiar with the terms said that independent labels are being offered the same per-stream royalty payment as the major labels, but are not offered the same guarantees or advances for the first year.

Alison Wenham, CEO of the Worldwide Independent Network, another trade group representing indie labels, said in a statement that YouTube's decision to blockade some labels was a 'grave error of commercial judgment.'

She said services like Spotify and Deezer have done a better job representing independent music on their platforms.

BPI Chief Executive, Geoff Taylor said: 'We think it is wrong for YouTube/Google to threaten to ostracise certain independents - denying fans the opportunity to hear their music, and labels and artists the chance to earn a living from it - because they are unwilling to surrender to a take it or leave it ultimatum.

'As the dominant online video platform, YouTube/Google should negotiate fully and fairly with independents and not misuse its power.'



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