Sky takes on Blinkbox: Buy and Keep movie rental service is now open to everyone in the UK and Ireland
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Sky launched its Buy and Keep scheme for customers this time last year but it has now opened the service to everyone across the UK and Ireland.
It lets people stream movies straight to their TV, or to their mobiles using an app, as well as receive a hard copy in the post.
Films can also be watched across multiple devices using a 'follow me' function.
Sky launched its Buy and Keep scheme (pictured) for customers this time last year but it has now opened the service to everyone in the UK and Ireland. It lets people stream movies straight to their TV, or to their mobiles using an app, as well as receive a hard copy in the post
Buy and Keep launched in April 2014 for Sky+HD subscribers.
The firm has deals with the majority of major film distributors and the latest movies are added each week.
Recent new releases have included The Hunger Games: Mockingjay Part 1, The Hobbit: The Battle of the Five Armies and Paddington, alongside classics such Avatar, Back to the Future and Wizard of Oz.
And typically these new releases are available to rent on Sky Store before they arrive on Sky Movies.
New releases cost £13.99 and classics are £7.99, but this includes the price of a physical DVD and postage.
By comparison, the latest releases on Talk Talk-owned Blinkbox start at £3.49 to rent or £8.99 to buy a digital copy the user can keep and watch on up to five devices.
TV shows start at £1.89 to rent and £5.99 to buy.
Films on Buy and Keep can be bought by creating an account, or signing in, at Skystore.com or through the Sky Store app on Android and iOS.
Non-Sky TV customers in the UK can watch on their main TV via a NOW TV box, Roku or YouView box, while those in Ireland can watch via a Roku box.
Nicola Bamford, Director of Sky Store said: 'People want the simplest and most convenient way to buy and watch the movies they love, which is why it's great news that from today Buy and Keep will be available to everyone and across multiple devices.
'Sky Store offers the complete service - straight to your TV, across your devices and you get the DVD in the post too'.
The 'follow me' function lets Sky Store customers start watching a movie on one of their registered devices, pause and then resume watching it on another registered device over the web.
New releases cost £13.99 and classics are £7.99, but this includes the price of a physical DVD and postage. Recent new releases have included The Hunger Games: Mockingjay Part 1, The Hobbit: The Battle of the Five Armies (pictured) and Paddington, alongside classics such Avatar and Back to the Future
By comparison, the latest releases on Blinkbox (pictured) start at £3.49 to rent or £8.99 to buy a digital copy the user can keep and watch on up to five devices. TV shows start at £1.89 to rent and £5.99 to buy
Users can register up to four devices and any movie can be streamed to two devices simultaneously.
On Android devices, customers can browse, watch and buy while on iOS devices the Sky Store Player App lets them browse and watch movies they bought previously via their TV or on skystore.com.
For existing Buy and Keep customers who have already used the service on their Sky+HD box, all of the movies they have bought will automatically appear in My Library in the app, ready to stream or download.
Sky customers who now Buy and Keep on mobile devices can also chose to send the movie to their Sky+ HD box as well.
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