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While beer goggles often end in bad decisions, researchers have found that just enough alcohol can boost creativity.

One enterprising Danish firm has now created a beer to boost creativity - and even a bottle that ensures you drink the perfect amount.

Called the Problem Solver, it comes with a scale so you can drink the perfect 'goldilocks' amount based on your weight.

Marketing agency CP+B Copenhagen worked with Rocket Brewing to engineer a beer that claims to enable the average person to reach the desired 0.075%.

The craft IPA has a bottle indicator showing body weights, so the average man can get just the right amount.

University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075%.

Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.

Marketing agency CP+B Copenhagen worked with Rocket Brewing to engineer a beer that claims to enable the average person to reach the desired 0.075%.

The craft IPA has a bottle indicator showing body weights, so the average man can get just the right amount.

'The Problem Solver is a handcrafted Indian Pale Ale brewed to tickle taste buds and brain cells,' the firm says.

'It has a refined bitterness with a refreshing finish. 

'The indicator on the bottle makes is easy to find your creative peak.'

However, it does warn the approach does have its pitfalls.  

'Enjoying the right amount will enhance your creative thinking,' the firm says.

'Drinking more will probably do exactly the opposite.' 

CP+B Copenhagen managing director Mathias Birkvad told Fastco the idea came about when they came across Wily's research. 

'We have often experienced that the best creative ideas, that we have come up with, are not necessarily done within the agency walls, but often at after-hours social gatherings at our local pub,' says Birkvad. 

HOW A FEW DRINKS CAN SHARPEN YOUR MIND 

It is the perfect excuse to pour yourself another one – alcohol can sharpen the mind.

A study has found that men who enjoy a relaxing drink are actually better at solving brain teasers than those who are stone cold sober.

Not only did the thirstier chaps get more questions right, they were also quicker in delivering the correct responses.

Think it through: A study has found that men who enjoy a relaxing drink are actually better at solving brain teasers than those who are stone cold sober

Think it through: A study has found that men who enjoy a relaxing drink are actually better at solving brain teasers than those who are stone cold sober

It is thought that alcohol hinders analytical thinking, allowing creative thoughts that otherwise might be stifled to take root. 

The amount of alcohol found to spark creative thought was around four units – the equivalent of two pints of beer or two medium glasses of wine.

The finding was made by University of Illinois psychologists who set 40 healthy young men a series of brain teasers.

These involved being given three words, such as coin, quick and spoon, and coming up with a fourth word that links all three (in this case the word being silver).

The amount of alcohol found to spark creative thought was around four units – the equivalent of two pints of beer or two medium glasses of wine.

Half drank the equivalent of two pints of beer before doing the tests, the rest carried them out sober.

The drinking group solved nearly 40 per cent more problems than the others and took an average of 12 seconds per question, compared to the 15.5 seconds needed by the sober subjects.

Writing in the journal Consciousness and Cognition, researchers said: 'The current research represents the first demonstration of alcohol's effect on creative problem solving.'

Co-author Jennifer Wiley added: 'We tested what happens when people are slightly merry – not when people drink to extremes.

'The bottom line is that we think being too focused can blind you to novel possibilities, and a broader, more flexible state of attention is needed for creative solutions to emerge.'

University of Hertfordshire psychologist Professor Richard Wiseman said: 'It is an interesting idea and does make sense.'

But he added that a good night's sleep is likely to be just as beneficial.

'As an agency we believe that creative thinking can solve any problem. So why not take the idea a step further and use the beer to do something good?'

The Problem Solver is being served during after-hours workshops at the agency, at a local Copenhagen beer store and at a new initiative called 'The Problem Solvers' in which community and charity groups are invited to the agency to brainstorm ideas over—you guessed it—a beer.