What do you get when you cross Iron Man with a jet-ski? The JETOVATOR: £4,300 toy thrusts you 30ft into the air - or 10ft underwater
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Iron Man-style jet packs are becoming the must-have accessory for celebrities looking for the ultimate adrenaline rush.
Dubbed the Jetovator, these extreme water toys can throw a passenger 30ft (9 metres) into the sky using powerful thrusters that let you 'fly' across lakes.
Leonardo DiCaprio, Nicola Sherzinger and Liam Payne are fans – and now you can own one for $6,975 (£4,288).
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Iron Man-style jet packs have become a firm favourite with celebrities looking for the ultimate adrenaline rush
The device is powered by a 50ft-long (15.2 metre) hose which shoots water jets to propel the rider into the air.
The idea for the product came to Northern Californian entrepreneur Rob Innes 20 years ago, but the prototype for the current Jetovator model was only built in 2011.
Mr Innes says the experience of riding a Jetovator is a bit like riding a bike, but gives you the 'aerial capabilities of a fighter aircraft'.
According to the company, also named Jetovator, a lot of the movement is intuitive with the rider leaning left to right in order to steer the product.
Dubbed the Jetovator, the device is powered by a 50ft-long (15.2 metre) hose which shoots jets into water
The idea for the product came to Northern Californian entrepreneur Rob Innes 20 years ago, but the prototype for the current Jetovator model was not built until 2011
It allows stunts like barrel rolls and backflips, and if you know a few people with the devices, there's always the option of doing some formation Jetovatoring
Riders can reach heights of up to 30ft (9 metres) and the Jetovator has also been designed to submerge up to 10ft (3 metres) underwater.
'It's very easy to operate and quick to master,' said Mr Innes.
'People don't need to be very athletic or skilled to do it so it's very popular.
'It is much much easier to learn and safer than water skiing, wakeboarding, wind surfing or kitesurfing.'
Mr Innes says it is as easy as riding a bike, but the gadget gives you the 'aerial capabilities of a fighter aircraft'
'It's very easy to operate and quick to master,' said Mr Innes.'People don't need to be very athletic or skilled'
Mr Innes said iIt is much much easier to learn and safer than water skiing, wakeboarding and wind surfing
Leonardo DiCaprio was spotted testing out a similar device last year while on holiday in Ibiza
It allows stunts like barrel rolls and backflips, and if you know a few people with the devices, there's always the option of doing some formation Jetovatoring.
Other similar products on the market include the Jetlev, which can lift a person 30ft (9 metres) high by pumping water from a backpack through a hose connected to a small, unmanned boat.
Another contraption called the Flyboard, which looks like a small snowboard attached to a hose, can propel riders 45ft (13.7 metres) in the air.
Toys such as the Jetovator are starting to show up for recreational rental in California, Florida and Mexico
Riders can reach heights of up to 30ft (9 metres) and the Jetovator has also been designed to submerge up to 10ft (3 metres) underwater
According to the company, also named Jetovator, a lot of the movement is intuitive with the rider leaning left to right in order to steer the product
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