Destiny, the world's most expensive video game, cost £300 million to make
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It is predicted to be the biggest video game of 2014 and cost a staggering £310 million ($500 million) to make.
Destiny - a game set 700 years in the future during a war between humans and aliens - has gone on sale, with fans queuing during the night to get their hands on the highly anticipated release.
It is the most expensive video game ever made, dwarfing the most expensive Hollywood blockbuster – Avatar – by £47 million ($75 million).
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Destiny, a game set 700 years in the future during a war between humans and aliens, has gone on sale, with fans queuing during the night to get their hands on the highly anticipated release. A screenshot is pictured
The game was developed by studio Bungie, maker of the Halo franchise, and published by Activision, which is behind the Call of Duty series.
Destiny is set 700 years in the future, with Earth and humanity in the midst of a war with a mysterious entity called The Darkness and its various alien allies.
The game is an online multiplayer shooter that blurs different game genres such as role playing, rolling it into one adventure where players can meet each other.
They can work together to defeat enemies, playing as characters such as hunters, warlocks and titans – but no-one known then the game will 'end'.
Destiny has smashed the record for the most expensive video game, which was held by Grand Theft Auto V. It launched last year and reportedly cost around £170 million ($275 million) to develop and market.
Destiny is the most expensive video game ever made, dwarfing the most expensive Hollywood blockbuster – Avatar – by £47 million $75 million. A screenshot is pictured
But it seems the investment was worth it as the title exceeded worldwide sales of £500 million ($800 million) on its first day.
It was predicted at the time of launch that the driving game would generate £1 billion ($1.6 billion) during its first year on sale, with 25 million copies to be sold.
The makers of Destiny will hope that their enormous investment will pay off in a similar way.
Globally, the video game market is now thought to generate £48 billion ($80 billion) a year, with increasingly large budgets for titles.
In July, over 4.6 million people tested Destiny in what became the biggest console beta of this console generation.
Pictures posted by the retailer Game, showed long queues outside branches around the UK, which opened late especially for the launch,
A launch party in London was attended by fans of the game including Tinie Tempah, Professor Green, boxer Anthony Joshua and footballer Ashley Young.
The title is already the most pre-ordered video game in history and has won more than 180 awards and nominations.
Gamers around the world reported their first experiences of it on Twitter. One user wrote: 'Am I gonna be tired at work tomorrow? Yes. Was it worth it? YES!'
Some couldn't wait to get their hands on the game, others were watching the clock as they waited to get home from work to play it for the first time.
One tweeted: 'Hurry up postman, don't keep me waiting for Destiny all day!'
Harold Ryan, Bungie president, said: 'Destiny is the game we've always wanted to make.'
'We've dreamt of this universe for years, so we couldn't be more thrilled to swing open the doors and let fans shape this experience as they tell their unique stories in the game.
Images posted by retailer Game (pictured) showed long queues outside branches around the country, which opened late especially for the launch. A queue at Westfield shopping centre in Stratford, London, is pictured
The game is an online multiplayer shooter that blurs different game genres such as role playing, rolling it into one adventure where players can meet each other. They can work together to defeat enemies, playing as characters such as hunters (pictured left), warlocks (right) and titans
Destiny is set 700 years in the future, with Earth and humanity in the midst of a war with a mysterious entity called The Darkness and its various alien allies. A screenshot is pictured
'For us, the next generation of games is all about allowing players to collide and interact with each other as they take on epic, action packed adventures all their own.'
Destiny costs around £45 and people playing it on their Xbox One, Xbox 360 or PlayStation 4 console will need to sign up to gaming services to play online, which cost around £35 a year.
There is already an expansion pack set to arrive in time for Christmas, which promises to 'extend the Destiny adventure' with new story missions, cooperative activities and new weapons to earn for around £20.
The title is already the most pre-ordered video game in history and has won over 180 awards and nominations. Here, people queue to get their hands on the title late at night, outside Game
In July, over 4.6 million people tested Destiny in what became the biggest console beta of this console generation. A screenshot showing the beauty of the graphics is pictured
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