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Men with wide faces have been getting a bad reputation lately.

Scientists had previously suggested large faces were prone to being more aggressive, untrustworthy and deceitful.

But now there may be good news for the likes of Alan Sugar and Wayne Rooney. Researchers in the U.S. claim people with wide faces are more likely to get a bonus compared with their thin-faced rivals.

There may be good news for the likes of Alan Sugar (left) and Wayne Rooney (right). Researchers in the U.S claim people with wide faces are more likely to get a bonus compared with thin-faced rivals

Fuller faced workers earn £1,300 more than those with narrow faces when asking for a bonus, the study found.

However, researchers said this comes with a compromise. Wide faced people fared less well when it came to business negotiations.

And men who are more attractive are better collaborators compared to less attractive men, they said.

Previous research based on the 'facial width-to-height ratio' found individuals behave more selfishly when interacting with men with wider faces.

On average, fuller faced workers such as Simon Cowell on the left earn £1,300 more than those with narrow faces (such as that of David Tennet on the right) when asking for a bonus, the study found

This research claims that while men with wider faces are more likely to lie and cheat, they tend to lead more financially successful firms.

'We negotiate everyday whether we think about it or not,' said University of California's Professor Michael Haselhuhn.

'It's not just the big things, like a car or a home. It's what time your kid is going to go to bed or what you or your spouse are going to have for dinner.

'These studies show that being a man with a wider face can be both a blessing and a curse and awareness of this may be important for future business success.'

The study by University of California's Riverside's School of Business Administration set up four experiments to reach their conclusion.

The first involved bonus negotiations while the second found men with wider faces selling a chemical plant negotiated a higher sale price than men with a more narrow face.

When those same wide-faced men were in the buyer role they negotiated a lower price than the narrow-faced men.

In the third negotiating scenario, in which a creative solution was needed to bridge a gap on a property deal wider-faced men were less successful in the negotiation.

In the final scenario the more attractive men were more successful in the negotiation in the property deal.

The study was published online in the journal 'The Leadership Quarterly.'