Apple goes indoors with their latest mapping expansion as they prepare to detail the inside of buildings


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Apple is now trying to push past streets and highways on their mapping program in order to bring their navigation tool inside large buildings.

The company has been testing out their interior mapping programs using their iBeacon technology to help get a clearer picture inside large stores, office buildings and event spaces.

Business Insider reports that while the technology giant has been using the technology to get their intel for months, very few people outside of the company actually know that it exists.

Hints of the next project: Apple CEO Tim Cook (pictured) has yet to confirm that the company is mapping the insides of buildings but other reports of their development expansion have made the move clear

Hints of the next project: Apple CEO Tim Cook (pictured) has yet to confirm that the company is mapping the insides of buildings but other reports of their development expansion have made the move clear

The company apparently wants to keep it that way, choosing not to comment on the site's article.

One developer said that Apple is likely far ahead of their competitors when it comes to interior mapping, and that could have a massive payoff for the company.

Unlike any number of other apps where revenue streams are not instantly recognizable, the prospect of using this interior mapping in commercial spaces suggests that it will be easy for Apple to generate profits off the technology.

Though the interior mapping program is clearly in the nascent stages, a tech CEO who attended Apple's developer conference said that the company has learned their lesson following the bug-riddled roll out of their mapping service.

Trying to improve: The expansion comes after their mapping program bug-riddled roll out

Trying to improve: The expansion comes after their mapping program bug-riddled roll out

'Apple has learned from its mistakes from the initial launch of map services and won't repeat with launch of indoor mapping,' said Roman Foeckl, the CEO of Onyx Beacon which markets and develops the beacons used by Apple in this project.

'We'll have to wait for Google iO (the search giant's developer conference) to see what their next move will be for indoor maps. Apple's vision and roadmap has become more transparent after the announcement of indoor mapping.'

One issue at stake is possible invasion of privacy concerns, as it is one thing to know the locations of roads and buildings in public but an entirely different subject when it comes behind closed doors.

Apple's major competitor, Google, won a long-fought victory in Greece recently that will allow them to finally send their street camera car s out on the roads after a ruling was overturned.

The country's high court had stopped Google from applying their Street View map service in Greece five years ago on the grounds that it was a violation of privacy rules.



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