Google reveals plans to put its ads everywhere
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Google has revealed it is planning to show ads to generate revenue on everything from car dashboards to watches.
The search giant was forced to outline the plan in a December letter to the Securities and Exchange Commission.
The search giant said that it could be serving ads and other content on 'refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.'
The search giant said that it could be serving ads and other content on 'refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.'
GOOGLE'S WATCH PLANS
Google's 'Android Wear' project which will see watches launch later this year.
It will run a special version of Google's phone and tablet software they can run on watches and other devices.
It will show notifications, diary alerts and even directions for users.
The watch will use Google's existing Now service, which gives 'smart' alerts by looking at emails, calender and other today to warn of upcoming appointments, delayed flights and other information.
It can also tell users when they need to leave for their next appointment after looking at live traffic data, for instance.
It showed off two concept watches, available in round and square versions, that respond to voice commands and also have a touchscreen.
The firm also said it is working with LG, Samsung, Motorola and others to include the software in their watches.
Google made the statement to help justify why it shouldn't disclose revenue generated from mobile devices.
The SEC had requested the information - but Google argued that it doesn't make sense to break out mobile revenue since the definition of mobile will 'continue to evolve' as more smart devices roll out.
'Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future,' the company said in the filing, according to the Wall Street Journal.
Google announced a $3.2 billion deal in January to buy Nest Labs, a startup known for smart thermostats and smoke detectors
Nest tried to calm fears that customer data would be shared with Google, possibly for the purposes of targeted ads, writing in a company blog when the deal was announced that its privacy policy 'limits the use of customer information to providing and improving Nest's products and services.'
The Nest Thermostat, which allows you to control your heating from anywhere in the world and, over time, learns your habits and adapts to suit. Google today confirmed it had no plans to show ads on the gadget.
Google's concept watch has a touchscreen and also voice control built in, and Google will build a special app store for wearable software - and it could show ads
Google was today trying to clarify the statements, and confirmed Nest would not show ads.
'We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google's product roadmap,' it said.
'Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.'
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