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Samsung famously poked fun at Apple when it emerged its iPhone 6 Plus could bend out of shape in people's pockets.

But now the South Korean firm is facing a 'bendgate' controversy of its own after a video emerged claiming to show a similar flaw on the Galaxy S6 Edge.

The company has now responded with its own video, demonstrating a three-point bend test on both its Galaxy S6 models.

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A video has emerged showing Galaxy S6 Edge bending and shattering under 110lbs (50kg) of pressure. The video was released by third-party warranty firm SquareTrade, and has since been criticised by Samsung

'We are confident that all our smartphones are not bendable under daily usage,' the company said in a statement.

The comments and video were posted in response to findings from third-party warranty firm SquareTrade, which publicised that the Galaxy S6 Edge can bend and shatter under 110lbs (50kg) of pressure.

It also tested the HTC One M9 both deformed and broke at 120lbs (54kg).

'Bendability may be good in the yoga studio, but it is not what you want in a mobile device,' said Jessica Hoffman, vice president of global communications for SquareTrade.

Samsung conducts it's own smartphone bend test

SquareTrade shows Samsung smartphone crack under pressure

'Last fall's Bendgate caught many by surprise, but as manufacturers strive for larger screens on thinner devices, they can be more susceptible to bending or snapping.

'SquareTrade Labs' tests reveal that while the iPhone 6 Plus bends, the Galaxy S6 edge cracks under pressure.

Samsung claims the tests conducted by SquareTrade was unfair as 110lbs (50kg) of pressure 'rarely occurs under normal circumstances.'

'The video assumes a very specific condition - 110lbf (50kgf),' the company said.

INSIDE THE GALAXY S6: IMAGE REVEALS INTERNALS OF THE NEW PHONE

The teardown shows, from the front, the screen, logic board holder, battery, logic board with processor, camera, rear case and antenna.

It is a fascinating view of exactly what goes into a modern smartphone - and how Samsung does business.

The Chipworks site has posted this amazing image revealing the internals of the firm's Galaxy S6, which goes on sale on April 10th.

The internals reveal Samsung used more of its own chips to power the new Galaxy S6 smartphone than it did for the predecessor S5, according to an early teardown report, in a blow to U.S. chip supplier Qualcomm.

Samsung is not only using its own Exynos mobile processor, as had been widely reported, but also decided to rely on its in-house semiconductor business to source other parts, including the modem and power management integrated circuit chips, Ottawa-based consultancy Chipworks said. 

Samsung is counting on its new flagship Galaxy S6 and S6 edge phones to help revive earnings momentum after a disappointing 2014. Strong sales of system chips such as its Exynos processor could also help boost earnings, analysts and investors say.

The Galaxy S6 also comes with Samsung's Shannon modem chip, U.S. phone carrierAT&T said on its website.

'The normal force that generated when a person presses the back pocket is approximately 66lbf (30kgf).

'Our internal test results indicate that the Samsung Galaxy S6 and S6 edge are not bendable even under 79lbf (32kgf), which is equivalent to putting pressure to snap a bundle of five pencils at once.'

Samsung added that the test done by SquareTrade 'does not show the strength of the back side.'

It has now asked SquareTrade to do the test again on both the front and back sides of the device. 

Apple had to go to similar lengths during its own 'Bendgate' crisis, by allowing reporters into its labs to showcase iPhone 6 Plus durability tests.

Samsung claims the tests conducted by SquareTrade was unfair as 110lbs (50kg) of pressure 'rarely occurs under normal circumstances.' Pictured is the smartphone after the test was conducted

Samsung famously poked fun at Apple last year when it emerged its iPhone 6 Plus could bend out of shape