Apple Watch only available to purchase online
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Apple has revealed it will only accept online orders for its much-anticipated watch which goes on sale on the 24th April.
The firm will show off the watch to the public for the first time from tomorrow at its retail stores and several special popup stores around the world.
From tomorrow morning, customers will be able to preorder their watch online.
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Apple Watch, available for pre-order on Friday, April 10, 2015, comes with a choice of watch case, band and size _ there are 54 possible configurations in all.
'We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet.said Angela Ahrendts, Apple's senior vice president of Retail and Online Stores.
'Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favourite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,'
'To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.'
Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US can try on and experience Apple Watch at their local Apple Store or at Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select Apple Authorised Resellers in Japan and China. Customers can pre-order their Apple Watch through the Apple Online Store beginning April 10 at 8:01 a.m. BST for delivery beginning April 24.
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In stores, customers will get a personalised session with a Specialist to try on, fit and size their band, and explore the amazing features of Apple Watch.
Apple says it encourages customers who want to try on an Apple Watch are encouraged to make an appointment online at www.apple.com.
Pre-orders begin April 10 at 8:01 a.m. BST through the Apple Online Store and the Apple Store app for iPhone and iPad. Customers who pre-order their Apple Watch can have it shipped for delivery beginning April 24.
The watch, when paired with an iPhone, allows users to check email, listen to music and make phone calls.
'Starting Friday, customers can try on Apple Watch, Apple Watch Sport or Apple Watch Edition to find the model with the size, finish and band to best fit their personal preference and style,' the firm explained.
'Everyone visiting an Apple Store will be able to view all three collections and get hands on with Apple Watch Demo to browse and edit different watch faces, and learn about Apple Watch's health and fitness features, Digital Touch, Siri and more.'
Based on a survey in the United States on consumer interest in buying the Apple Watch, BMO Capital Markets has cut its estimate for sales to 39 million units though September 2016.
Previously, the analysts had estimated sales of 55.5 million units. About 735 people responded to the survey.
Apple is among several companies, including Samsung Electronics Co Ltd and Sony Corp, that are jumping into the nascent market for wearable devices.
The watch, when paired with an iPhone, allows users to check email, listen to music and make phone calls.
Faces on the watch can be customised, and users will be shown this in strore
There is also an app that helps people monitor their health, for example by tracking heartbeats and footsteps.
'We believe in the next five years, the watch will revolutionize the way we interact with objects around us,' Oppenheimer analysts wrote a note on Thursday.
Apple shares were up 0.3 percent at $125.98 in early trading on Thursday.
Each version of the watch will come in different colour options.
Apple's Watch goes on display around the world on 10 April and people can pre-order it at 12.01 Pacific Time (8am BST) on this day. The Watch will then go on general sale on 24 April in the US, UK, Australia, Canada, China, France, Germany, Hong Kong and Japan
APPLE WATCH: YOUR OPTIONS
Apple Watch comes with a choice of watch case, band and size — there are 54 possible configurations in all.
Most models come in two sizes, 38 millimeters and 42 millimeters, as measured by the height of the watch face.
The larger one costs $50 more in most cases.
For a few of the bands, only one size is available.
There are three lines to choose from:
The sport, Watch and Edition versions of the smart timepiece
The cheapest is a 'Sport' version with an aluminum case.
You can get it with a silver case and choose a white, blue, green or pink band made of synthetic rubber.
Or get a grey case with a black band.
The smaller version costs $349, and the large one is $399.
That's 10 configurations — five bands, each in two sizes.
The regular version has a stainless steel case. The cheapest has the same band as the Sport version.
You choose white or black and pay $549 for the smaller model and $599 for large.
Fancier bands are available — three different leather bands, a link bracelet or a Milanese loop. Prices go as high as $1,099 for a large watch with a stainless steel link bracelet.
There are 20 official configurations, but once you factor in some leather bands coming in two or three sizes, you have 32 options to choose from.
Edition is the luxury line with cases made of 18-karat gold alloy. It's $10,000 for a small version with the white or black band that comes with Sport models.
The large one costs $12,000.
You can get a leather band for $15,000 or $17,000, depending on the size.
There are officially eight luxury configurations, or 12 if you count band sizes as choices.
Apple is also selling bands separately for those who like to swap designs.
Prices range from $49 for the basic sport band to $449 for a link bracelet.
To help you choose, Apple has plenty of videos on its website and Apple Store and Apple Watch apps.
The Apple Store app also has sizing guides, images of the watch cases in actual size and animation of buckles and clasps, which you can open and close by pinching in and out.
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