Instagram overtakes Twitter as it reveals 300 MILLION people a month use picture sharing app
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Over 300 million people use Instagram every month - making it more popular than Twitter.
Just nine months after hitting 200 million users, Instagram today overtook Twitter, which said six week ago it had 284 million users.
The site, owned by Facebook, also revealed more than 70 million photos and videos are shared by its members every day.
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CEO Kevin System today said: 'We're proud to announce that there are now more than 300 million Instagrammers,' as the firm overtook Twitter.
'We're proud to announce that there are now more than 300 million Instagrammers,' CEO Kevin Systrom said.
'Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day.
'Instagram is home to creativity in all of its forms, a place where you can find everything from images of the Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift.'
Systrom told the Wall Street Journal the firm was key to Facebook, which bought it in 2012.
'Instagram can engage generations of people that may not be on Facebook yet.
'I think that's true with WhatsApp and I think that will be true with things like Oculus rift, the virtual reality headset firm).'
'Mark [Zuckerberg] is very good at understanding that you have to have multiple offerings.
Systrom also said the firm was planning to expand dramatically in the advertising space.
'But our real value in the long run is going to be in the advertising space.
'We're doing advertising in a fairly unique way'.
The firm last week revealed its top snaps - with a picture taken during Kim Kardashian's nuptials with Kanye West has made history as the most liked of all time on Instagram.
The image of the couple kissing, posted by the reality TV star bride after her Florence ceremony, has been given the thumbs up by 2.4 million users.
Now, it says it will focus on helping users find more people to follow - and begin authenticating users and cutting back on spam.
'As Instagram gets bigger, we're focused on helping you discover photos and videos from people who you care about, whether it's a friend or your favorite musician.
According to Instagram, the most liked image during 2014 was Kim Kardashian's wedding post in May (pictured) that received more than 2.4 million likes. It is also the most liked image ever posted on the four-year-old app.
'Today, we're excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you're looking for.
'These badges will start rolling out over the coming days.'
The firm also pledged to cut down on spam.
'Keeping Instagram authentic is critical—it's a place where real people share real moments.
'We're committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that's why we're finishing up some important work that began earlier this year.
The second most liked Instagram post of the year was a selfie posted by Justin Bieber and on-off girlfriend Selena Gomez (left). It received 1.9 million in the three months since it was uploaded.
'We've been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts.'
Instagram earlier revealed the image of their Kim Kardashian and Kanye West embrace attracted the most likes this year and also the most since the picture-sharing app was launched more than four years ago.
The second most liked Instagram post of the year was a selfie posted by Justin Bieber with on-off girlfriend Selena Gomez.
It received 1.9 million in the three months since it was uploaded.
In third place was a picture posted by Ariana Grande of her and Miley Cyrus backstage at the MTV Video Music Awards in August. This image received 1.84 million likes.
In third place was Ariana Grande's image backstage at August's MTV Video Music Awards (right). It received 1.84 million likes
The social network's year in review also showed that Tower Bridge and the Tower of London were the top 'geotagged' locations in the UK, while in the US Disneyland and the Dodger Stadium in LA topped the list.
Many of the images of the Tower included shots of the Blood Swept Lands and Seas of Red installation that saw thousands of poppies fill the moat at the iconic landmark.
Geotagging allows users to share their location with their followers.
Disneyland in California was the most geotagged location around the world.Another Californian location was in second place, with the Dodger Stadium in Los Angeles, followed by Times Square in New York.
Meanwhile, Disneyland in Anaheim (pictured left) was the most geotagged location around the world. Another Californian location was in second place, with the Dodger Stadium in Los Angeles, followed by Times Square, New York (pictured right) in third
Other popular venues in the UK were shopping giant Harrods, Big Ben and the British Museum, in third, fourth and fifth place respectively.
Meanwhile, Disneyland in California was the most geotagged location around the world.
Another Californian location was in second place, with the Dodger Stadium in Los Angeles, followed by Times Square in New York.
On the US list, Disneyland and Dodger Stadium were top, followed by Times Square, Madison Square Garden and Yankee stadium.
The Golden Gate Bridge, Santa Monica Pier and Universal Studios also scored highly.
In keeping with the romantic theme of the most popular photo of the year, the most used hashtag was #love.
The social network's year in review also showed that Tower Bridge (pictured) and the Tower of London were the top 'geotagged' locations in the UK. Geotagging allows users to share their location with their followers
Many of the images of the Tower of London included shots of the Blood Swept Lands and Seas of Red installation that saw thousands of poppies fill the moat at the iconic landmark (pictured)
And the most liked museums on Instagram were the Louvre in Paris, the Museum of Modern Art in New York and New York's Metropolitan Museum of Art.
Instagram, which was bought by Facebook in 2012.
It has more than 200 million members who share 65 million photos every day.
'Instagram is fast becoming a place to house the worlds visual history, with the community capturing and sharing some of their most important moments on the platform,' said the firm.
MOST POPULAR LOCATIONS ON INSTAGRAM IN 2014
The most liked museums on Instagram were the Louvre in Paris (pictured), the Museum of Modern Art in New York and New York's Metropolitan Museum of Art
Top locations in the UK
1. Tower Bridge
2. Tower of London
3. Harrods
4. Big Ben
5. British Museum
6. The Official London Eye
7. Camden Town
8. Hyde Park
9. Victoria and Albert Museum
10. Natural History Museum, London
Top locations in the US
1. Disneyland, Anaheim, California
2. Dodger Stadium, Los Angeles, California
3. Times Square, New York
4. Madison Square Garden, New York
5. Yankee Stadium, New York
6. AT&T Park, San Francisco California
7. Golden Gate Bridge
8. Santa Monica Pier
9. Universal Studios Hollywood
10. Fenway Park
Top museums in the world
1. Musée du Louvre
2. MoMA The Museum of Modern Art
3, The Metropolitan Museum of Art, New York
4. LACMA Los Angeles County Museum of Art
5. Hermitage Museum
6. Centre Pompidou
7. British Museum
8. Victoria and Albert Museum
9. Tate Modern
10. Art Institute of Chicago
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