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Cooler, ice box, cool box: Whatever you call it, this mainstay of picnics around the globe has barely been innovated upon for several decades.

Not any more, though - Oregon-based Ryan Grepper has unveiled his innovative 'Coolest' device that has a host of different features, and it's currently taking the internet by storm.

The cooler has become the highest funded project ever on Kickstarter, raising more than $11m

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An Oregon-based inventor has designed a new type of food and drink cooler. Known as 'Coolest' (pictured) the product has racked up £1.2 million ($2 million) on Kickstarter in just a few days. The multi-functional product has a number of different features on offer

The Kickstarter campaign still has two days to run.

'On August 26, 2014, at around 10:00 PM EST, after 862 days, the Coolest Cooler took over Pebble's spot as the most funded project in Kickstarter history,' said Yancey Strickler, the founder of Kickstarter.

Combining Bluetooth functionality, a smartly designed interior, off-road wheels, a blender and more, Grepper is hoping that his innovation is going to change the world of coolers forever.

The device can be bought by residents of the U.S. now for £96 ($165), while customers in the EU and Canada can get one for £108 ($185).

The release date is expected by February 2015, although higher pledges get access to earlier releases - and for £1,200 ($2,000) the inventor himself will attend a party you host.

From the outside the Coolest is similar in shape and size to a regular cooler.

On its top though is a blender, which can be used with a supplied jug to mix up drinks and food.

'Coolest' 21st century cooler has blender, speaker and charger

Beach-ready tyres make it easy to drag over rough terrain, while an interior divider can keep surplus ice separate.

The final feature of the jack-of-all-trades device is a bottle opener on its exterior.

KICKSTARTER'S BIGGEST HITS

The Pebble Watch, a smartwatch developed by Pebble Technology.

Smartwatch Pebble (right) raised $10.3m from 68,929 backers in May 2012, making it the most popular Kickstarter campaign ever.

Fledgling console maker Ouya raised $8.6m from 63,416 backers in August 2012 for its Android-based 'microconsole'

Neil Young's Pono music player and downloads store attracted $6.2m of pledges earlier this year.

23 year old Londoner James Proud's sleep tracker raise $2.5m earlier this month.

Oculus Rift raised $2.4m from 9,522 backers in September 2012 - before being sold earlier this year for $2bn to Facebook.

'It's been a neglected area, but now there are a lot of apps and we

'The Coolest is a portable party disguised as a cooler, bringing blended drinks, music and fun to any outdoor occasion,' Grepper writes on Kickstarter.

'Regular coolers are boring, break easily and are a hassle to haul around just to carry the ice.

The interior of the Coolest (shown) is designed to separate things you want to keep relatively dry with ice to be used in the blender. Inside there are also compartments for plates to be stored, and there's a ceramic knife that can be used to cut limes, lemons and whatnot on top of the cooler

'The Coolest cooler is 60 quarts of awesome packed with so much fun you'll look for excuses to get outside more often.'

Responding to suggestions from backers, Grepper has more plans for the product in future as well, including alternative colours and possibly even solar panels to charge it.

Beach-ready tyres make it easy to drag over rough terrain. Other features on offer include wireless Bluetooth speakers, a USB charger and a blender. The Coolest can currently be pre-ordered on Kickstarter for £108 ($185) with delivery by February 2015