Snapchat valued at $10 BILLION in latest round of funding
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Last year Snapchat famously turned down a £1.8 billion ($3 billion) offer from Facebook - a decision that left many stunned considering the company was - and is - yet to make any serious revenue.
But the move seems to have paid off, as Snapchat's owners are set to become billionaires with reports that the company is now valued at £600 million ($10 billion).
In a recent round of funding, investors promised millions to the company in a move that sees the company jump significantly in value within less than a year.
The California-based owners of Snapchat (Evan Spiegel left, Bobby Murphy right) are set to become billionaires following reports that investors have promised the company millions. And the latest funding gives the company a valuation of £600 million ($10 billion)
Venture capital firm Kleiner Perkins Caufield & Byer has agreed to invest in the fast-growing messaging startup Snapchat at a valuation close to £600 million ($10 billion), reports the Wall Street Journal.
The venture-capital firm had committed to invest up to £12 million ($20 million) in Snapchat in May, the Journal cited one source as saying.
And apparently at least one other strategic investor has committed to joining the latest round of funding.
If the deal goes through, Snapchat would join a select club of tech startups with valuations of £600 million ($10 billion) or more, including car-ride service Uber and rooms-to-let startup AirBnB.
Snapchat lets users send photo-messages that vanish within seconds, but is expected to soon begin offering advertising or branch out into additional services.
This may include the ability to send instant money transfers to other users.
Though Snapchat and other similar mobile messaging apps don't have established business models yet, their rapid user growth and perceptions of advertising potential have aroused intense investor interest over the past year or so.
The valuation put Snapchat (California HQ shown) in an elite group of super-rich tech startups. More than 700 million snaps are sent a day but the company is yet to make any serious revenue. However it apparently has plans to monetise the app in future. This may include allowing people to transfer money to other users
Snapchat is continuing to grow in popularity, with people sending more than 700 million disappearing messages a day.
In June Facebook launched a similar app called Slingshot in the hope of replicating Snapchat's success.
The app allows consumers to exchange photos and videos, which will later disappear, without requiring Facebook accounts.
But despite its rapid growth, Snapchat has had a number of obstacles to contend with.
The group this year settled charges with US regulators, which accused it of deceiving consumers by promising that photos sent on its service disappeared forever after a period of time.
According to the Federal Trade Commission at the time, photos sent on Snapchat could, in fact, be saved by recipients using several methods, such as taking a screenshot.
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