Snapchat could be worth $10 BILLION: App in major funding talks with Alibaba a year after it rejected Facebook for $3 billion
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Snapchat is reportedly in talks with investors, including Alibaba Group Holding, for financing that could value the company at $10 billion (£5.9 billion).
The California-based app, which lets users send messages that disappear after a few seconds, last year turned down a $3 billion (£1.8 billion) offer from Facebook.
At the time, Snapchat co-founder Evan Spiegel said Mark Zuckerberg warned him Facebook planned to launch a rival service unless he sold.
The California-based app, which lets users send messages that disappear after a few seconds, last year turned down a $3 billion (£1.8 billion) offer from Facebook. Snapchat co-founder Evan Spiegel (left) said Facebook's Mark Zuckerberg warned him he planned to launch a rival service unless he sold
Google then allegedly offered $4 billion (£2.4 billion) for the company but was similarly rejected.
The terms of the latest funding round may change, according to a report by Bloomberg, who said that it had spoken to sources close to the company.
Sarah Perez at TechCrunch points out that Tencent, makers of WeChat and an Alibaba competitor, are a covert investor in Snapchat.
If Alibaba does invest in the app, it could intensify competition between the two groups as they battle it out to become leaders in China's tech industry.
Snapchat is reportedly in talks with investors, including Alibaba Group Holding, for financing that could value the company at $10 billion (£5.9 billion)
Snapchat is continuing to grow in popularity, with people sending more than 700 million disappearing messages a day.
Last month, Facebook acted on its warning by launching Slingshot, a similar smartphone app, in the hope of replicating Snapchat's success.
The app allows consumers to exchange photos and videos, which will later disappear, without requiring Facebook accounts.
But despite its rapid growth, Snapchat has had a number of obstacles to contend with.
The group this year settled charges with U.S. regulators, which accused it of deceiving consumers by promising that photos sent on its service disappeared forever after a period of time.
According to the Federal Trade Commission at the time, photos sent on Snapchat could, in fact, be saved by recipients using several methods.
Neither Snapchat nor Hangzhou-based e-commerce group, Alibaba, were available for comment.
Tencent, makers of WeChat and an Alibaba competitor, are a covert investor in Snapchat. If Alibaba does invest it the app, it could intensify competition between the two groups as they as they battle it out to become leaders in China's tech industry
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